Gear Up : Test Your Business Model Potential and Plan Your Path to Success

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Gear Up: Test Your Business Model Potential and Plan Your Path to Success

B This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. E Straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. Gear Up: test your business model potential and plan your path to success by Lena Ramfelt Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work!

Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

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Best Business Model for the 21st Century

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Wiley-VCH - Gear Up

Overview Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.

About the Author Jonas Kjellberg is a serial entrepreneur and was a founding member of the Skype leadership team. Show More. Read an Excerpt Click to read or download.


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